Economic ebb tide, sneakers ashore

The economic crisis has changed euramerican people life style, can buy don't buy

the resolute don't buy, must buy is picking up cheap, stroll high-grade bazaar of

less and less dining out, have more very person, even the number of toilet is

also reduced. Toilet paper brand Andrex American parent gold hundred benefit

(Kimberly - Clark), said the UK's toilet paper sales are falling. The company

said: "it's unheard." In the economic crisis before wu, and people were living,

in order to hand tight purse that there was grain in a light heart.

More than ordinary people, even Britain's prince Charles couples in the global

financial crisis, under the impact of day JinBa up. According to England "daily

post" report, Charles and camilla visit at a place where both dressed in old

clothes when the cathedral. Camilla wore the coat was the day in 2007 appeared in

the media, and Charles flash on the coat is at least six years "history", hem are

some off-line.

Consumers to tighten my belt, this can let a few manufacturer made sorrow.

Consumers are not spending, enterprise's products sell to who? So, a few

enterprises watched product sales "the most expensive 3,000 feet." Many

enterprises could not help asking: economic crisis, consumer exactly what to buy?

Before we answer this question, we look at China movement leisure shoes brand

performance. Del hui, li ning and anta performance wave red, contrarian growth.

Today's consumers are willing to buy shoes, we did find now wear movement leisure

shoes of person many, wear leather shoes less people, have greatly "run all wear

sports shoes" situation, the reason?

We studied a set of data: after the Olympics people's lifestyle change will

happen. One of the change is to wear casual clothing, more people are, wearing

trainers, more people are. This is the world that have held Olympic Games

countries including Korea, Australia, Spain, Greece appeared in the phenomenon,

so we call "sneaker" effect.

Moreover, in the economic depression, people to sneakers needs will increase.

Before in the economic prosperity, they wear leather shoes to work. When economic

slack, outdoor leisure industry, domestic industry, such as industry, on the

contrary, will ascend, this impetus to the consumer to sneakers consumption. A

British survey, the more economic crisis, the more people will want to go for a

walk, besides trip in nature, more it is using this god-given time regain8 had

been overlooked friendships and family relationships. Go outdoors, of course I

can't wear leather shoes, need to double movement leisure shoes. Meanwhile, a

telephone service company data show that the economic crisis makes the purchase

of senior men's clothing consumers reduce 8%, looking for secondhand store more

299%; Meanwhile, people who drive less, want to buy a bike more 97%, The train

more 27 percent, while the book ticket less 5%. There is a significant change is

finding the karaoke consulting a phone, much more than usual 97%. Can be seen,

the economic crisis that people tend to inexpensive commodity, and at the same

time, with entertainment to offsetNew Era Hats crisis brought pressure also became people's

new choice. Hence, wear inexpensive movement leisure shoes to entertainment, also

became patternly of things.

The economic crisis has changed people's life style, also changed people's

consumption choice, if which day in the streets to see everyone feet are wearing

sneakers, we will also not surprised.