From the innovation Angle explore the soul of Nike sports brand

[nike air max shoes] in sports brand, Nike absolute is a promising (formerly blue ribbon Nike company is born in 1963). However in 2007, Nike acquisition with over 100 years' history kanway (established in 1908), in 2008, Nike acquired with more than 80 years history of dream-rivers treasure (founded in 1924). Nike is undoubtedly sports brand of Kings, its successful abstruse close, the author tries to? Wheres the Angle of to explore nike air max shoes
Commercial mode innovation
Mention cola, they will think of Coca-Cola, mentions the sneakers, they will think of Nike, visible Nike's success.
Someone will Nike's success is attributed to its unique business model - light assets operation ways, namely we often say of virtual management. Tom Peters with management master's words: "do what you do best and the rest of the outsourcing".
Nike in the early 1980s began to virtual management. Nike will manufacture, distribution and retail business links to a third party such as outsourcing professional company do, Nike only retains product research and development and the brand of integrated marketing. At present, Nike about overseas have more than 900 home OEM factory, for Nike producing sports shoes and clothing, Nike in global tens a retailer or agent, sales Nike brand products.air max 24-7
Virtual management with similar economic lever principle, with small capital into the product r&d and brands to move needs a large number of capital investment in the manufacture and sale of link, thus in the short term enterprise to realize the large-scale development. Globrand. Com Nike company to enter the Chinese market, influenced many Chinese companies, many enterprises follow Nike virtual management pattern, the beauty TeSiBangWei and li ning is virtual management by the straightening.
Product design innovation
Nike products with innovation. Nike sports shoes is Nike from his wife's founder bormann waffle baked inspired and designed, therefore nike air max shoes design center to be named "innovation kitchen", and design center, was at the door of the signs of Nike employees with teasing tone wrote: "kitchen centres and off-limits."

In 2005, Nike and apple cooperation, is launched in Nike Nike Plus CEO mark parker and apple company CEO Steve jobs in telephone communication is produced in a creative. Nike Plus is in Nike running shoes add a miniature wireless sensor, automatic monitoring running the length of time, the distance and the consumption of heat, etc., and will these messages to iPods, consumer can clearly understand their iPods from the energy consumption, conduce to the scientific movement and ran out of the healthy body. In 2006, after launch, Nike Nike Plus running shoes in the United States increased market share 47.7% and, according to Nike, according to a survey, 35% of the Nike Plus user is first purchase of Nike sneakers. Visible, product innovation to sales of strong pulling power.air max 95
CheYuan point, now domestic economic development facing industrial upgrading, depend on the innovation of the product, improve the quality of the products and the additional cost, and Nike, it is our example.