Sports brand war real Madrid's shirt or will change xing Nike

[nike air max .com clothing network] using only one month will European player this summer transfer market rampaged through after real Madrid croc and open toothy maw sight the next group of prey, the goal is not a pitch but before desk. Beijing time on July 4th afternoon Spanish media reported that real Madrid President perez shirt sponsors adidas to officially proposed sponsorship money doubled in the requirements and threatened if the person don't promise, will real Madrid's shirt sponsorship right to its biggest sub-license rival Nike air shoes.

According to the latest news, le monde newspaper top after real Madrid signing kaka, cristiano ronaldo, arbi Creole,air max 2011 this yzma after this summer, has spent as much as 2.09 billion euro transfer fee, now still actively functioning including Liverpool alonso and arbeloa, bayern Munich's franck ribery, valencia's silva, several negotiations, if can achieve that goal, then real Madrid two months will spend a record 3 billion euros.

So too recklessly spend results not only is super luxury the merengues II of rapid forming, also give club brought huge economic burden. Not only is even record-breaking terrorist over-inflating transfer fees, that will also pay same whose startling originality wages. Therefore perez to sponsors lifted the butcher's knife it should be no surprise that.

Reports in Spain suggest that, real Madrid President has asked high-level meetings with adidas as soon as possible, the two sides will real Madrid's shirt sponsorship contract negotiations. New contract deadline will extend until 2012, and real Madrid for very straightforward: sponsorship from doubling every year 3000 million euros to 60 million euros.

Currently perez holds two big negotiations ace, first is have kaka and cristiano ronaldo this two in the world the most advertising value star, real Madrid will no doubt is the next few years most attract the attention of the world team. Secondly, if adidas refused to yield also unimportant, cristiano ronaldo's personal sponsors Nike will certainly can't wait to replace its biggest competitor position.

Besides, real Madrid Lord adidas outside sponsors include Coca-Cola, audi, B - win, Spain telecommunication etc, can be expected soon they will receive notice from Madrid to rise in price. According to le monde newspaper estimation, real Madrid currently earning, about 4 million euros, of which come from each sponsor about 1.3 billion euros. And perez's goal is at least will ascend to 5 club income million euroair air max 24-7.

Allegedly perez's general manager for adidas in contact HaiNa when only say a reason, "we are now the world's best team," real Madrid big alligator apparently did not want to give each other leave any bargaining leeway. And poor adidas will get into a many-horned dilemma, has suffered from economic crisis hit the German company wanted to in this year's contract talks proposed in reducing sponsorship requirements, but now the initiative completely manipulated by real Madrid hands, if they are not willing to swallow this commemorative wrapped sugar-coated hooks of gold just sit back the biggest rival Nike robbed football most attractive a piece of cake.