From the innovation Angle explore the soul of Nike sports brand

[nike air max shoes] in sports brand, Nike absolute is a promising (formerly blue ribbon Nike company is born in 1963). However in 2007, Nike acquisition with over 100 years' history kanway (established in 1908), in 2008, Nike acquired with more than 80 years history of dream-rivers treasure (founded in 1924). Nike is undoubtedly sports brand of Kings, its successful abstruse close, the author tries to? Wheres the Angle of to explore nike air max shoes
Commercial mode innovation
Mention cola, they will think of Coca-Cola, mentions the sneakers, they will think of Nike, visible Nike's success.
Someone will Nike's success is attributed to its unique business model - light assets operation ways, namely we often say of virtual management. Tom Peters with management master's words: "do what you do best and the rest of the outsourcing".
Nike in the early 1980s began to virtual management. Nike will manufacture, distribution and retail business links to a third party such as outsourcing professional company do, Nike only retains product research and development and the brand of integrated marketing. At present, Nike about overseas have more than 900 home OEM factory, for Nike producing sports shoes and clothing, Nike in global tens a retailer or agent, sales Nike brand products.air max 24-7
Virtual management with similar economic lever principle, with small capital into the product r&d and brands to move needs a large number of capital investment in the manufacture and sale of link, thus in the short term enterprise to realize the large-scale development. Globrand. Com Nike company to enter the Chinese market, influenced many Chinese companies, many enterprises follow Nike virtual management pattern, the beauty TeSiBangWei and li ning is virtual management by the straightening.
Product design innovation
Nike products with innovation. Nike sports shoes is Nike from his wife's founder bormann waffle baked inspired and designed, therefore nike air max shoes design center to be named "innovation kitchen", and design center, was at the door of the signs of Nike employees with teasing tone wrote: "kitchen centres and off-limits."

In 2005, Nike and apple cooperation, is launched in Nike Nike Plus CEO mark parker and apple company CEO Steve jobs in telephone communication is produced in a creative. Nike Plus is in Nike running shoes add a miniature wireless sensor, automatic monitoring running the length of time, the distance and the consumption of heat, etc., and will these messages to iPods, consumer can clearly understand their iPods from the energy consumption, conduce to the scientific movement and ran out of the healthy body. In 2006, after launch, Nike Nike Plus running shoes in the United States increased market share 47.7% and, according to Nike, according to a survey, 35% of the Nike Plus user is first purchase of Nike sneakers. Visible, product innovation to sales of strong pulling power.air max 95
CheYuan point, now domestic economic development facing industrial upgrading, depend on the innovation of the product, improve the quality of the products and the additional cost, and Nike, it is our example.

Sports brand war real Madrid's shirt or will change xing Nike

[nike air max .com clothing network] using only one month will European player this summer transfer market rampaged through after real Madrid croc and open toothy maw sight the next group of prey, the goal is not a pitch but before desk. Beijing time on July 4th afternoon Spanish media reported that real Madrid President perez shirt sponsors adidas to officially proposed sponsorship money doubled in the requirements and threatened if the person don't promise, will real Madrid's shirt sponsorship right to its biggest sub-license rival Nike air shoes.

According to the latest news, le monde newspaper top after real Madrid signing kaka, cristiano ronaldo, arbi Creole,air max 2011 this yzma after this summer, has spent as much as 2.09 billion euro transfer fee, now still actively functioning including Liverpool alonso and arbeloa, bayern Munich's franck ribery, valencia's silva, several negotiations, if can achieve that goal, then real Madrid two months will spend a record 3 billion euros.

So too recklessly spend results not only is super luxury the merengues II of rapid forming, also give club brought huge economic burden. Not only is even record-breaking terrorist over-inflating transfer fees, that will also pay same whose startling originality wages. Therefore perez to sponsors lifted the butcher's knife it should be no surprise that.

Reports in Spain suggest that, real Madrid President has asked high-level meetings with adidas as soon as possible, the two sides will real Madrid's shirt sponsorship contract negotiations. New contract deadline will extend until 2012, and real Madrid for very straightforward: sponsorship from doubling every year 3000 million euros to 60 million euros.

Currently perez holds two big negotiations ace, first is have kaka and cristiano ronaldo this two in the world the most advertising value star, real Madrid will no doubt is the next few years most attract the attention of the world team. Secondly, if adidas refused to yield also unimportant, cristiano ronaldo's personal sponsors Nike will certainly can't wait to replace its biggest competitor position.

Besides, real Madrid Lord adidas outside sponsors include Coca-Cola, audi, B - win, Spain telecommunication etc, can be expected soon they will receive notice from Madrid to rise in price. According to le monde newspaper estimation, real Madrid currently earning, about 4 million euros, of which come from each sponsor about 1.3 billion euros. And perez's goal is at least will ascend to 5 club income million euroair air max 24-7.

Allegedly perez's general manager for adidas in contact HaiNa when only say a reason, "we are now the world's best team," real Madrid big alligator apparently did not want to give each other leave any bargaining leeway. And poor adidas will get into a many-horned dilemma, has suffered from economic crisis hit the German company wanted to in this year's contract talks proposed in reducing sponsorship requirements, but now the initiative completely manipulated by real Madrid hands, if they are not willing to swallow this commemorative wrapped sugar-coated hooks of gold just sit back the biggest rival Nike robbed football most attractive a piece of cake.